Collectors · Owners · Clubs · Demonstrators
Your vehicle has a story. Bring it to the show.
Register interest in exhibiting a classic car, supercar, competition car or motorcycle; entering the Masters of Motoring Concours; joining a club display; or taking part in a live demonstration or approved test-drive programme.
A stage worthy of the machine
From treasured originals to motorsport icons
The best motoring events are shaped by owners who are willing to share more than polished paint. They share provenance, restoration decisions, engineering detail, competition history, personal memories and the simple pleasure of keeping an important machine alive.
At the 2026 Longleat Motor Show Weekender, concours cars, cherished classics, exotic supercars, modern performance cars and historic rally machinery created a rich, living picture of motoring culture. More than 9,000 visitors came to look closely, listen, ask questions and enjoy the weekend.
For future Masters of Motoring events, we want to hear from owners and clubs with distinctive cars and motorcycles—rare or familiar, pristine or honestly preserved—provided they are well presented, accurately described and right for the programme.
Have a vehicle with a story for 2027?
We would like to hear from owners, collectors and clubs with distinctive cars and motorcycles. Share your vehicle’s history and your preferred way to participate. An enquiry does not confirm a place.
Dates, venue, prices and programme for 2027 are unconfirmed. Entry arrangements and any hospitality options will be announced when confirmed.
Register vehicle or club interestWays to participate
Choose the right place for your car, bike or club
Masters of Motoring Concours
Put forward a vehicle with exceptional presentation, originality, provenance, restoration quality, design significance or a compelling story.
Individual show display
Exhibit a cherished classic, modern classic, supercar, specialist build, custom motorcycle or enthusiast-owned vehicle selected for the event.
Club and marque displays
Bring owners together around a manufacturer, model, anniversary, motorsport story or a thoughtfully curated theme.
Live demonstrations
Propose suitable rally, competition or specialist machinery for controlled live action, subject to programme fit and safety approval.
Test drives and passenger experiences
Manufacturers and professional operators can discuss supervised driving activity, subject to venue, insurance and operational requirements.
Technical and owner stories
Share restoration craft, design insight, ownership knowledge or competition history through talks, interviews and display interpretation.
What the selection team wants to know
Help us understand why your vehicle belongs
- Year, make, model and derivative
- Clear, recent photographs
- Ownership and provenance summary
- Originality or restoration details
- Competition, celebrity or cultural history
- Notable engineering or specification
- Preferred display or concours route
- Club, business or team affiliation
For a live demonstration or test-drive proposal, also include driver credentials, vehicle preparation, intended activity, insurance position and any operational requirements. All dynamic participation is subject to formal review and approval.
Concours entry
Excellence is more than perfection
A strong concours field can include factory-correct restorations, outstanding preservation cars, elegant coachwork, important competition vehicles and machines whose documented history gives them unusual significance.
When registering interest, describe the car honestly. Explain its history, condition, originality, restoration approach and the details a judge or visitor should not miss. Supporting records and photographs can be as important as a glossy finish.
Every great machine deserves to be understood.
Show the detail. Share the story.
From garage pride to concours lawn.
How to register interest
A simple first step towards the show field
Introduce the vehicle
Email the essential details, story and recent photographs.
Choose a route
Tell us whether you are interested in concours, display, club participation or dynamic activity.
Selection and checks
The team reviews programme fit, balance, space and any operational or safety requirements.
Plan the weekend
Accepted entrants receive the relevant booking, arrival and display information when available.
Cars and motorcycles welcome
Heritage, performance and individuality
We welcome enquiries covering veteran and vintage vehicles, post-war classics, grand tourers, modern classics, supercars, hypercars, rally cars, circuit racers, custom and coachbuilt machines, rare motorcycles and significant examples from established clubs.
You do not need to own the most expensive vehicle in the field. A beautifully preserved family car, a well-documented motorcycle, a competition survivor or a thoughtfully restored modern classic can add enormous interest when its story is told well.
Owner and exhibitor questions
Exhibitor FAQs
Does my vehicle need to be concours standard?
No. Concours candidates are selected to suit judged classes, but general displays can include well-presented, interesting and honestly preserved vehicles with a strong story or clear enthusiast appeal.
Can motorcycle owners and clubs apply?
Yes. Individual motorcycles, specialist collections and club displays are welcome to register interest, subject to the event programme and available space.
Can I offer a live demonstration or test drive?
You can propose one. Dynamic activity requires additional review, including venue suitability, programme fit, driver credentials, vehicle preparation, risk assessment, insurance and event approval.
Are 2027 applications open?
You can register interest now. Formal applications, confirmed dates, venue details, categories, fees and booking arrangements will be announced when ready.
What should I send first?
Email steve@greatbritishmotorshows.com with the vehicle year, make and model, a short history, recent photographs and your preferred type of participation.
Register for future announcements
Bring the next Masters of Motoring field to life
Tell us about your car, motorcycle, club, collection or demonstration proposal and be ready for the 2027 announcement.
