Registered in England & Wales 15277648 – Masters of Motoring Ltd, Milburn House, 3 Oxford Street, Workington, Cumbria, United Kingdom, CA14 2AL
Trading/Postal Address: Great British Motor Shows, PO Box 149, Driffield, YO43 4YT

Saturday 3 & Sunday 4 July 2027 · Longleat, Wiltshire
Masters of Motoring returns to Longleat for the Motor Show Weekender on Saturday 3 and Sunday 4 July 2027.
Masters of Motoring returns to Longleat for the Motor Show Weekender on Saturday 3 and Sunday 4 July 2027.
Following the inaugural event during Longleat’s Safari Park 60th anniversary year, Longleat is again working with Masters of Motoring and Great British Motor Shows, with support from the Lombard Rally team. Plans include live demonstrations and static displays showcasing vintage and rare vehicles alongside classic racing cars, with the full programme still being developed.
The event will be included with Longleat’s Day Ticket. Longleat has announced that tickets will go on sale before Christmas at longleat.co.uk.
We’re now inviting expressions of interest from vehicle owners, car and motorcycle clubs, exhibitors and potential partners who would like to help shape the 2027 event. From distinctive cars and motorcycles to club displays, specialist businesses and ideas for motoring content, we’d like to hear what you could bring to the weekend.
Have a car or motorcycle with a story to share, or a club keen to put together a display? Tell us about your vehicle or collection and your proposed involvement. We welcome enquiries from individual owners and both car and motorcycle clubs.
We’re keen to hear from manufacturers, dealers, specialist suppliers and other businesses interested in exhibiting or partnering with Masters of Motoring at Longleat. Share your ideas for a stand, display, presentation or collaboration and we can discuss how it could fit the developing event.
The weekend that started it
In 2026, more than 9,000 visitors joined us at Longleat for exceptional cars, live rally demonstrations, motoring art and a weekend shared by collectors, clubs, enthusiasts and families. Thank you for making it possible. These photographs and the highlights film celebrate that first Longleat weekend.


The Masters of Motoring concours is part of the Longleat Motor Show Weekender. The art display includes Molasses House: explore Molasses House on Instagram.
A VIP offer is being developed and enquiries are welcome. Packages, prices and inclusions will be confirmed separately; an enquiry is not a booking.
Register your interest in displaying a vehicle, bringing your club, exhibiting or becoming a partner. Tell us what you have in mind and the Masters of Motoring team will be in touch to discuss the next steps.
Expressions of interest do not confirm acceptance or a booking; any participation terms, costs and allocation details will be agreed separately.
Existing verified GBMS accounts can use the ticket and membership wallet and manage their own private vehicles and photographs in My Garage. Use the options available in your account and follow your booking’s ticket instructions.
GBMS app guide and help · My Ticket Wallet
For Longleat visitor tickets, follow Longleat’s booking confirmation and entry instructions.