A PASSION FOR INVENTION AND A PRODUCT RANGE TO SUIT ALL REQUIREMENTS
Motul is a name that is familiar to motorsport devotees and motorcyclists the world over, but the brand has been lubricating machines since long before the invention of the motor car. Today the brand is going stronger than ever and is now aiming to make a significant mark in the UK aftermarket and garage sector.
In fact, Motul dates back to 1853 in the USA, where it was part of the Swan and Finch portfolio. In the 1930s Ernst Zaug became the French distributor for Motul and, in 1957 acquired Motul in its entirety and Motul remains a family-run business.
Motul took advantage of the opportunities offered by the evolving industry to focus on innovation and excellence. Meticulously considering every step of the industrial process Motul saw the invention and development of the car as the chance not only to create the right lubricant for a job, but also to find new solutions and new opportunities.
Little has changed since.
Some notable firsts – Motul as innovators
Motul continues to invent and to produce products of quality across the whole spectrum of processes from the manufacture of components for vehicles, through the production process, to the running and caring of the vehicles that its lubricants have helped create.
It was first company to find oil in Pennsylvania and Motul’s history of innovation – particularly in the field of synthetic lubricants – is unmatched.
In 1966 Motul brought the first semi-synthetic oil, Motul Century 2100 to the automotive industry, following this up, in 1970, with 300V – the first fully synthetic motor oil onto the market, developed from its experience with Ester-based products in the aviation industry. Both of these products have defined the shape of the lubricant market ever since.
Recently Motul also became the first lubricant company to develop and bring to market a bespoke range of oils for Hybrid motor cars.
Motul’s business continues to reflect its philosophy: “Casted, Drilled, Filled.” It provides metalworking lubricants for the machining processes that transform melted metal into die casted metal structures and then the for the milling and drilling processes that transform the metal into finished parts. Ultimately, Motul, of course, provides lubricants to get the best performance for all types of engines.
A QUIETLY COMPREHENSIVE WORKSHOP OFFER
Motul can boast manufacturer approvals from most mainstream Vehicle Manufacturers and it is also gaining OE status with a growing number of manufacturers, particularly, in the performance sector.
Ariel recently joined the likes of Brabus, Ruf, Caterham, Glickenhaus, Nismo, BAC Mono, Radical, and Subaru, in the car sector, together with Suzuki, Pramac, Norton, Ural, MV Agusta and others, across various vehicle sectors.
Motul continues to use the race track as the development hub of its products – allowing it to design, and bring to fruition, products for specific uses and for specific engines… and to test them in the heat of competition. This technology then filters down and the lessons learned are applied into creating innovative products for everyday motoring use.
This product range is expansive. Motul offers lubricating solutions for engines of all sorts. In addition, its products extend to transmission oils, brake fluids, greases, workshop spray products, cooling fluids, antifreeze and hydraulic fluids, as well as additives for both workshop and consumers.
Motul has also moved into the world of workshop equipment. Its professional additive range is as comprehensive as would be expected, with a variety of fuel treatments, injector treatments and cleaners. It also offers workshops an automotive additive dispensing machine, capable of handling up to three different additives at the same time.
Motul also recently launched its sustainable parts cleaning system, BioClean, for workshops. This eliminates the use of harmful and unpleasant solvents from the parts cleaning process, instead using by a bio-organic cleaning fluid.
For historic vehicles, Motul has also developed a range specifically tailored for classics of all types – developed and formulated with a deep understanding of what it takes to keep vehicles of all eras running at their optimum.
Of course, caring for a vehicle is as important on the outside as it is under the hood. With this in mind, Motul proudly launched its Car Care range in 2021, complementing Motul’s other cleaning and maintenance products for the garage.
PARTNERSHIPS AT THE ROOT OF MOTUL SUCCESS
Partnerships continue to be a key factor in Motul’s growth. As well as its OEM partnerships Motul is the official oil of the Le Mans 24 Hours (Car, Moto and Classic), the World Endurance Championship, MotoGP and the World Superbike Championship, the Isle of Man TT & Classic TT, the Dakar Rally, The Classic at Silverstone and the Goodwood Revival. Motul is the global partner of FIVA (the International Historic Car Federation) and the Federation of British Historic Vehicle Clubs, The National Motor Museum, Classic Motor Show and Classic Car and Restoration Show – to name a few!.
Motul is also the Lubricant partner of the newest workshop TV Series, Paddock Speedshop, which will air later this year. Now it has joined up with Masters of Motoring, for this exciting new event series.
To find out more information on Motul, its history, the technical story, partnerships and products check out: www.motul.com
