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As the 2025 season looms closer with a schedule of unveiling of cars starting this week, it’s hard not to get excited and hopeful about the season ahead.  Looking a little further, all teams will be, at the earliest opportunity (from March onwards) start looking towards 2026 and the big rule changes.

Hopefully joining the grid, Cadillac and General Motors are about to turn the Formula One world on its head. Their planned entry into the 2026 F1 grid isn’t just big news – it’s a seismic shift in the landscape of global motorsports.

Let’s take a look at this.  We’re talking about two of America’s automotive behemoths stepping into the most prestigious, most technologically advanced racing series on the planet. It’s a $450 million bet on F1 glory. That’s not pocket change, even for GM.

Why This Matters

You might be wondering why this is such a big deal.

F1 is the pinnacle of automotive engineering. The technologies developed for these racing machines often find their way into our everyday cars. With Cadillac and GM in the mix, we could see a whole new wave of innovations trickling down to American roads.

But it’s not just about the tech. This move is a marketing masterstroke. F1’s global audience is massive and growing. By entering F1, Cadillac and GM are planting their flags on the world stage in a way they never have before.  Since Drive to Survive and Liberty Media’s ownership, the growth of F1 in America has been huge so this is quite a move.

Potential livery of a Cadillac & GM F1 car for 2026

Potential livery of a Cadillac & GM F1 car for 2026

The Challenges Ahead

Now, let’s not kid ourselves. This isn’t going to be a walk in the park for our American friends. F1 is a brutal sport, both on and off the track. The competition is fierce, the learning curve is steep, and the costs are astronomical.

The established teams – the Ferraris, the Mercedes, the Red Bulls – they’ve been at this for decades. They’ve got the infrastructure, the experience, and the battle scars. Cadillac and GM will be starting from scratch although their buying in of ex Brawn GP and FIA minds will be a help.

But here’s the thing: sometimes being the new kid on the block can be an advantage. They’re not bound by tradition or old ways of thinking. They can come in with fresh ideas, innovative approaches, and a hunger to prove themselves.

What This Means for American Motorsports

I don’t think we can overstate how significant this is for American motorsports. We’ve had American teams in F1 before, sure. But never anything on this scale, with this level of commitment and resources behind it.

This could be the catalyst that finally ignites widespread F1 passion in the United States. We’re already seeing growing interest with the addition of races in Miami and Las Vegas. But having Cadillac and GM on the grid? That could take things to a whole new level.

Imagine a new generation of American kids growing up dreaming not just of NASCAR or IndyCar, but of driving a Cadillac in F1. It’s a game-changer.

The Road Ahead

The deal isn’t fully complete yet. The FIA is still reviewing the revised proposal to ensure GM’s role lives up to the initial promises. But assuming everything goes through, we’re in for one hell of a ride.

The 2026 season might seem far off, but in F1 terms, it’s just around the corner. Cadillac and GM have a mountain to climb in terms of building a competitive team from the ground up. But if there’s one thing I’ve learned in this industry, it’s to never underestimate American ingenuity and determination.

As we look ahead to 2026, one thing’s for certain: the world of Formula One will never be the same. And as an American, a car enthusiast, and a lover of competition, I couldn’t be more excited. Buckle up, folks. The race is on.